Life of Sam

When Samsung asked us to create a series of spots highlighting features of the Galaxy, we decided to go on a series of adventures with “Sam” and her friends to put these features to use. Never leave home without the Swiss Army Knife of phones.


Samsung wanted to retain the highest market share position for Galaxy smartphone sales while launching new product to market. And they wanted to deliver clear messaging on new product capabilities while leaning in to practical depictions of the features with a storytelling.


In collaboration with agency partners we developed a narrative solution to highlight the product’s new features in short-form content. We produced paid media assets to build product launch awareness across markets and multi-channel media plan.


Samsung Galaxy smartphones began 2 consecutive years of increased product sales and revenue.



Commercial Campaign


Creative Directing / Editing

Social EDITs

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