Do What's Natural

We worked with Merrell to produce a short film celebrating the 30th birthday of professional endurance and adventure athlete, Mike Chambers. The film, shot in the stunning mountain town of Chamonix, France, capture Mike & a crew of Merrell Ambassadors celebrating his milestone birthday in the most epic fashion possible by heli-skiing, BASE jumping, and ice climbing. It captured the spirit of what Merrell's brand moto "Do What's Natural" means to these athletes, and inspired audiences to take on their own dreams.



Brand Story


Directing / DP

Social EDITs

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