LG wanted a campaign to promote the OLED TV’s revolutionary Eye Comfort Displays. So we partnered with agency HS Ad to create 3 spots around the concept that for all your TV binges you need an OLED TV to protect your eyes, and a little magic to make your binge perfect.
LG wanted to distinguish how their patented OLED Eye Comfort Display technology stands out from the market and delivers significantly lower eye strain & blue light strain to viewers.
With agency partners we concepted and produced the “Binge Responsibly” Eye Comfort campaign that shows how LG OLED TV’s, and a little sprinkle of magic, will make your TV binges more comfortable and a little more fun.
This campaign rolled out on social and YouTube ads, and in the hotly competitive OLED TV market helped LG lead win 62% of the marketshare in 2022 with increased sales over direct competitors.