GoDaddy's GoForth series follows the stories of three adventure entrepreneurs  — Lizzy Van Patten, Jesse Thomas and Matthias Giraud— as they attempt to turn their passions into businesses inspired by adventure. They each hustle, innovate, and find balance while striving for success both in business and personal athletic pursuits. Special guest Tony Hawk offers advice and insight along the journey. Go Forth inspires us all to go after our own dreams 24/7 instead of punching the 9-5 clock.

CHALLENGE

‍GoDaddy was struggling with brand awareness declines in US market and identified specific demographic shortcomings compared to direct competitors. GoDaddy’s goal was establishing younger Gen-Z and Millennial audience awareness lift for the brand.

APPROACH

We concepted and developed Go Forth, a long-form digital docuseries and social extension campaign to highlight young entrepreneurs passionate about outdoor adventure business starring legendary skateboard + entrepreneur Tony Hawk.

RESULT

The GoForth series and social campaign generated 1.53B Impressions; 12.4M views; 635k engagements, demonstrating not only achieving awareness, but content that delivered notable spike in audience engagement for the brand.